I am not a basketball fan, but I stumbled on the late basketball coach John Wooden’s definition of success, and I found myself loving it. He said: “Success is peace of mind, which is a direct result of self-satisfaction in knowing you made the effort to do your best, to become the best that you are capable of becoming.” Wooden was addressing basketball players, who have already defined for themselves the parameters required to become the best they are capable of becoming the game itself. We can extrapolate this approach to success to other aspects of our lives, such as professional, financial, close relationships, intellectual, academic, personal development, wellness, self-expression, and so forth. Is it that simple? And how does that apply to entrepreneurs?


Moving on from basketball players, how is success any different for entrepreneurs? I interviewed five successful entrepreneurs I know, and asked them two questions:

1. What is success?
2. What are the traps and misconceptions of success?