If you intend to run a successful business in 2020 and beyond, there's no way around CX, Customer Experience.
CX – Customer Experience is a reality of business. And the longer you put it off, the more sales and growth you’ll miss out on. Customer experience, also known as CX, is your customers‘ holistic perception of their experience with your business or brand. CX is the result of every interaction a customer has with your business, from navigating the website to talking to customer service and receiving the product/service they bought from you.
Our goal with this 2-day masterclass is to offer practical, hands-on, up-to-date skills and strategies which you can use to supercharge your sales, even if you’re an absolute ‘beginner’ with CX.
Designed by Mind Cloud Academy and Expert Kenneth Wong, delivered in partnership with AREA 2071, the masterclass will cover the core components of an effective CX experience 2020, and show you how to create a successful strategy for your startup or business.
Here’s what you’ll do and learn in this masterclass.
In the first half of the masterclass, we will learn together:
– What is CX and how to use it to go from writing your business model to execution
– CX and your brand, and why it is important
– Traditional vs new segmentation design; and choosing your segments
– Basic journey mapping
– Voice of customer (VoC), and VOC metrics
You will also discover best case studies and practices for creating CX strategies, as well as the keys to a greater profits.
The second half of the masterclass is where the rubber meets the road. We will learn together:
– Emotional curves and introduction to PURR
– How to build your survey using the customer journey
– Mapping Voc to PURR
– Designing for change
Who will benefit from this masterclass?
– Startups, small business owners
– Corporate functions such as Finance, Marketing, Product Management/Development, Innovation, Strategy
Meet your Expert!
With over 20 years of experience ranging from startups to MNCs, Kenneth Wong is a veteran in the telecommunications and online service space, having held roles in strategic and operational capacities.
A certified Customer Experience Management (CEM) professional, Design Thinker from Stanford’s d.school, and AGILE ScrumMaster(tm), Kenneth’s experience and skills in strategy development, product design, and go to market expertise lend valuable weight to his ability to deliver meaningful and engaging training and coaching for teams and individuals alike.
Kenneth’s success stories:
– du’s CX transformation from product centric to customer centric in a complex, multi-cultural, matrix organization
Ready to learn CX – Customer Experience?
Just follow the link below…
2-Day Masterclass Dates
March 21 & March 28, 2020
AREA 2071, Emirates Towers
We also invite you to attend our activation Free-Workshops, to meet the expert in person and get a feel about the masterclass!
You will definitely enjoy it and learn what you are missing in your CX…
March 9 or March 16, 2020
AREA 2071, Emirates Towers